Introduction:
Hiring a graphic designer is a crucial step for any business looking to build a powerful brand. Whether you’re getting a new logo, social media posts, or an entire branding kit — the designer you choose will have a lasting impact on your business identity.
However, many businesses make common hiring mistakes that can cost them time, money, and a whole lot of frustration. In this blog, we’ll uncover 7 key mistakes to avoid when hiring a graphic designer, so you can make the best decision the first time.
❌ 1. Not Reviewing Their Portfolio Thoroughly
Many businesses skip this step or glance at only one or two designs. That’s risky.
✅ Tip: Always review a designer’s full portfolio to check for quality, style variety, consistency, and relevance to your industry.
❌ 2. Ignoring Industry Experience
A great designer isn’t always a great fit for your niche. Someone who designs for food brands may not be ideal for tech startups or law firms.
✅ Tip: Look for a designer who understands your business category or has the ability to adapt quickly.
❌ 3. Prioritizing Price Over Quality
While budget matters, going for the cheapest option can backfire with poor design, limited revisions, or communication issues.
✅ Tip: Focus on value over cost. Consider experience, design quality, and the package you’re getting — like unlimited revisions or multiple file formats.
❌ 4. Not Asking About File Formats
Getting a design you can’t use properly is a real problem. Some designers don’t provide source files or print-ready versions.
✅ Tip: Always clarify the deliverables. At Graphicsion, for example, we provide AI, PSD, PNG, PDF, WEBP, and print-ready formats.
❌ 5. No Clear Communication Process
Poor communication leads to misunderstandings, missed deadlines, and unsatisfactory results.
✅ Tip: Ensure your designer has a clear communication process — preferred contact method, response time, and review timelines.
❌ 6. Not Setting Clear Expectations
Some businesses don’t define their needs — no brand guidelines, unclear goals, or missing creative direction.
✅ Tip: Provide a detailed brief. Or use a pre-structured form like Graphicsion’s Get a Quote page to communicate your project properly.
❌ 7. Skipping the Contract or Agreement
Skipping formal agreements leaves you vulnerable to disputes over scope, timelines, or copyright ownership.
✅ Tip: Always get a written agreement or clearly listed package details, especially when working with freelancers or agencies remotely.
🔍 Conclusion:
Hiring a graphic designer doesn’t have to be stressful. Avoiding these 7 common mistakes can lead to a smoother collaboration, better results, and stronger branding for your business.
If you’re looking for pre-packaged graphic design services, Graphicsion offers 100% custom branding kits, unlimited revisions, fixed pricing plans, and fast delivery. Ready to get started? Choose a package or send us your requirements. We’ll respond within 2 hours!
